Episode 111

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Published on:

12th Sep 2023

111: The Inside Scoop on Monetization and Hosting with Captivate CEO Mark Asquith

I had so many questions for my guest Mark Asquith that we just weren’t able to stick to one topic! We had planned on talking about how to choose a podcast hosting provider—which we do discuss. But Mark is so knowledgable about the podcast industry, that we had to chat about other aspects of podcasting. Plus, I knew you’d want to hear about monetizing your show!

“I would rather you start your podcast somewhere than not start it.” -Mark Asquith

In this episode, you’ll hear about:

  • What to look for when choosing a podcast hosting provider
  • Insider tips on podcast ads and sponsorships
  • Ideas for monetizing from day 1
  • What website to use for your podcast (depending on whether it’s standalone vs part of your business)
  • Why you should start a podcast even if you think the industry is saturated


“So I think the point that I'm getting at is diversity monetization is really, really, really important. And it's not something many people think about because they often do think they need big numbers to make any money. And it's not, you need big numbers to make a certain type of money, but you can make a lot of other types of money without that.” -Mark Asquith


Mark Asquith is the CEO and co-founder Captivate.FM, the podcast hosting provider that I use for all of my podcasts. He is the host of The Podcast Accelerator and has been  a keynote speaker at TED X, Harvard University, Entrepreneur, and major podcast conferences.


Connect with Mark:

Twitter.com/MrAsquith

https://mark.live


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About the Podcast

Podcast Launchpad with Angela Kelly Smith

Wondering how to use your podcast as a tool to market your business?


Podcast Launchpad helps entrepreneurs use podcasting as a tool to market their business so they can become a thought leader in their field, reach a wider audience, and get more clients.


You may be overwhelmed by the technical details of how to start a podcast and how to fit podcasting into your marketing strategy plan. Podcast Launchpad has got your covered!


In this show, you’ll learn the ins and outs of how to start a podcast—from picking a name and buying equipment to designing your cover art, editing, promoting, creating systems, and monetization. Beyond that, you’ll learn how to use a podcast to market and grow your business. Podcast Launchpad will show you how to use your podcast to boost your authority, increase your audience, create collaborations, and make more sales.


Join your host, Angela Kelly Smith (just Kelly, please!)—founder of PodRep.Pro and author of the Amazon bestseller The Podcast Launch Playbook—as she guides you to start your podcast, run your podcast while avoiding burnout, and use your podcast to market and grow your business. Podcast website: https://angelakellysmith.com/the-podcast-launchpad" rel="noopener noreferrer" target="_blank">https://www.thepodcastlaunchpad.com



About your host

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Angela Kelly Smith