69: How to Amplify Your Brand as a Podcast Guest with Jason Cercone
Being a guest on other people’s podcasts is a powerful way to grow your audience, spread your message, and build your brand. Are you getting on the right shows? And are you fully leveraging the opportunity after you’re there?
Guesting expert Jason Cercone helps coaches and consultants become value-driven podcast guests. And he’s sharing his incredible knowledge with us in this truly fabulous conversation!
“It's a collaborative effort where the two of us can come together and make some magic happen and truly make an impact. That's what podcast guesting, and podcasting as a whole, is all about.” —Jason Cercone
Jason is a podcast branding strategist, author, and experienced podcaster. He helps value-driven coaches and consultants establish authority and become thought leaders in their niche through strategic, impactful podcast guest appearances. He is also the host of Evolution of Brand.
In this episode, you’ll learn:
- What it means to be a value-driven podcast guest
- How to promote yourself without selling
- How to pick the right shows to be on
- Why and how you’ve got to research shows before you pitch them
- How to leverage your guest appearances
- How to cultivate a relationship with hosts after the interview
You also get a bonus chat at the end on “Breaking Bad” and “Better Call Saul”! We’re both huge fans. 😊 (And we remembered later that the Salamanca's whose name we forgot is Lalo!)
Episode you may be interested in
68: How Do I Name My Podcast Episodes?
Connect with Jason
https://www.enhanceyourauthority.com
Listen to Jason’s podcast Evolution of Brand
https://jasoncercone.com/evolutionofbrand/
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