71: How to Increase Audience Growth with Michelle Abraham
Audience growth is absolutely essential to have a successful podcast—especially when your podcast is a marketing tool for your business.
My guest, Michelle Abraham, has a wonderful and highly-experienced perspective on audience growth, having launched nearly 400 podcasts through her company Amplifyou. You’ll be fascinated by what she has to say on social media!
“I think the number 1 thing that everyone think is, ‘Build it and they will come.’ Like, you start a podcast and you’ll get millions of listeners. And that may have been true back in 2010, 2012, 2013 when we were starting, but not so much anymore.” —Michelle Abraham
In this episode, you’ll learn:
- Misconceptions new podcasters have about audience growth
- The downsides of sponsorships and ads
- Tips on what you can do in your episodes and outside of your episodes to build audience growth
- How to get your audience to know you first before you bring on any guests
- What to do about calls-to-action
- How to use podcasting as a powerful networking tool
Michelle Abraham’s business Amplifyou Podcasting Inc. helps entrepreneurs increase their revenue and amplify their expertise through the power of podcasting—all while making a big impact.
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Connect with Michelle
https://www.amplifyounetwork.com
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38: Using Podcasting for Marketing and Audience Building with Chris Krimitsos
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