Episode 73

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Published on:

8th Mar 2023

73: The Power of Telling Your Story with Kay Coté

When your podcast is a marketing tool to grow your business, you may hesitate to share personal stories. How is your story relevant to your business? That’s what Kay Coté of Elevated You and I discuss in today’s episode.

You don’t have to reveal all of your darkest or most painful secrets. But sharing authentic parts of yourself helps your audience connect with you, know you better, and trust you more.


In this episode, you’ll discover:

  • How Kay and I shared pieces of our stories at Podfest and what effects it had
  • How Kay was guided to share more of her story of being bullied and how that changed the course of her podcast
  • Why we still hesitate to share parts of our stories and how to get over it


Connect with Kay

https://kaycote.com

https://instagram.com/thekaycote

https://instagram.com/elevatedyou.podcast

hello@kaycote.com


Mentioned in the episode:

Denise Dee’s Tell Your Story course

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About the Podcast

Podcast Launchpad with Angela Kelly Smith

Wondering how to use your podcast as a tool to market your business?


Podcast Launchpad helps entrepreneurs use podcasting as a tool to market their business so they can become a thought leader in their field, reach a wider audience, and get more clients.


You may be overwhelmed by the technical details of how to start a podcast and how to fit podcasting into your marketing strategy plan. Podcast Launchpad has got your covered!


In this show, you’ll learn the ins and outs of how to start a podcast—from picking a name and buying equipment to designing your cover art, editing, promoting, creating systems, and monetization. Beyond that, you’ll learn how to use a podcast to market and grow your business. Podcast Launchpad will show you how to use your podcast to boost your authority, increase your audience, create collaborations, and make more sales.


Join your host, Angela Kelly Smith (just Kelly, please!)—founder of PodRep.Pro and author of the Amazon bestseller The Podcast Launch Playbook—as she guides you to start your podcast, run your podcast while avoiding burnout, and use your podcast to market and grow your business. Podcast website: https://angelakellysmith.com/the-podcast-launchpad" rel="noopener noreferrer" target="_blank">https://www.thepodcastlaunchpad.com


About your host

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Angela Kelly Smith