Episode 34

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Published on:

28th Nov 2022

34: How Do I Write a Great Podcast Description?

Like the blurb on the back of a book, your podcast description can be the deciding factor in whether someone listens to your show or not. Great podcast descriptions create curiosity and desire in potential listeners so that they feel compelled to check out your podcast.

“While your podcast name and logo make the first impression on listeners—just like the name and cover of a book—your podcast description is what hooks them.“

Why should you listen to this episode? 

You’ll learn:

  • Why your podcast description is essential to getting new listeners
  • How your podcast niche is related to your podcast description 
  • What goes into creating an effective and enticing description

Other episodes mentioned in this episode:

Ep. 4: What Should My Podcast be About?

Ep. 10: FAQ 3 How Do Listeners Find Podcasts to Listen To?

Ep. 13: How Do I Pick My Ideal Listener?

Ep. 20: How Do I Pick a Podcast Niche?

Watch the video on my website: https://angelakellysmith.com/34 

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About the Podcast

Podcast Launchpad with Angela Kelly Smith

Wondering how to use your podcast as a tool to market your business?


Podcast Launchpad helps entrepreneurs use podcasting as a tool to market their business so they can become a thought leader in their field, reach a wider audience, and get more clients.


You may be overwhelmed by the technical details of how to start a podcast and how to fit podcasting into your marketing strategy plan. Podcast Launchpad has got your covered!


In this show, you’ll learn the ins and outs of how to start a podcast—from picking a name and buying equipment to designing your cover art, editing, promoting, creating systems, and monetization. Beyond that, you’ll learn how to use a podcast to market and grow your business. Podcast Launchpad will show you how to use your podcast to boost your authority, increase your audience, create collaborations, and make more sales.


Join your host, Angela Kelly Smith (just Kelly, please!)—founder of PodRep.Pro and author of the Amazon bestseller The Podcast Launch Playbook—as she guides you to start your podcast, run your podcast while avoiding burnout, and use your podcast to market and grow your business. Podcast website: https://angelakellysmith.com/the-podcast-launchpad" rel="noopener noreferrer" target="_blank">https://www.thepodcastlaunchpad.com


About your host

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Angela Kelly Smith